1. Introducing new product: A new business enterprise or product can be introduced in the market through advertising. Business cannot take an impact on the prospective customers without the help of advertising

2. Creation of Good Public Image: Outdoor branding increases the goodwill and reputation of the advertiser which is necessary to fight against competition in the market.

3. Total/Wide Reach: It provides broad coverage and outstanding reach. it is the most visible media exposed to everyone who goes outside of the home to work, study, shop or play.

4. Flexibility: Outdoor signs can be situated in locations reaching everyone coming into or leaving your specific market area; you can pinpoint your prime target.

5. Impact: Outdoor advert is BIG, BOLD & COLORFUL always on and always visible.

6. Constant Reminder: Outdoor advertisement provides a constant reminder, keeping your name, service or product fresh in your target consumer mind hence influencing your consumers when they are on their way to make a purchase.

7. Bridge the gap: Outdoor advertisement bridges the gap between the message being heard in the home and the actual point of purchase.